Bring A-to-B Amazon
Bring A-to-B is a campaign that sought to unite our citizens around the mission of sending Amazon a message on why they should select Birmingham for HQ2. http://bringatob.com/
Strategic Insight: Pitching Birmingham, AL, as a place where the invisible engine of the modern world, logistics, could find a new home.
The Setup: Humanize the supply chain in BHM, AL. The strategy focuses on the people and the scale of the Amazon network, making the complex process of "A to B" feel personal, efficient, and essential.
Roles Played:
Copywriter
Voice Over Talent