Toyota
Toyota trucks are built to get the job done no matter how big, intense or wild the job is.
Strategic Insight: Toyota is known for reliability, which can sometimes be perceived as "boring."
The Setup: Connect reliability to "possibility." The strategy shows how a dependable vehicle is the foundation for every life adventure, shifting the focus from the machine to the memories made within it.
Roles Played:
Creative Director
Copywriter
Fake Fish Handler