BILL-E’S Bacon
Feed the need for the best bacon in the world. Featured in Lürzer's Archive Magazine. Oink.
Strategic Insight: Artisanal food products need to feel soulful, not manufactured.
The Setup: Create a cult-like brand around "The Best Bacon on Earth." The strategy uses a quirky, personality-driven voice (centered on the owner of the company, Bill-E) to turn a commodity into a premium, must-have experience.
BILL-E’S Bacon - PETA
PETA attacked bacon, so Bill-e’s took advantage by shifting their business away from making bacon and started baking bagels. #jokes
Roles Played:
Creative Director
Copywriter