Coca-Cola and Wendy’s NCAA March Madness Bracket Refresh
There’s no reason to cry over a busted NCAA March Madness bracket. Wipe those salty tears away with a french fry and get back in the game.
Strategic Insight: The partnership between these two brands is about the "perfect pair."
The Setup: Use the crave-ability of Wendy’s food to drive the "refreshment" of a cold Coke. The strategy focuses on the sensory synergy and the heat of the grill, meeting the ice-cold fizz of the cup.
