Coca-Cola

Whether you’re 87 or 17, a date at the movies is a memory you’ll never forget.

Strategic Insight: As a global icon, Coke doesn't just sell a beverage; it sells a universal feeling of connection.

The Setup: Humanize the brand by anchoring it in small, relatable moments of joy. The strategy focuses on "uplift," ensuring that the product feels like the natural catalyst for shared human experiences.

Roles Played:
Creative Director
Copywriter
Brand Strategist