Valvoline
What really matters? The irreplaceable value of time, the profound beauty of life and the power of individuality. Never live your life in idle.
Strategic Insight: People don't care about oil; they care about the freedom and reliability their cars provide.
The Setup: Pivot from technical "engine protection" to "keeping the world moving." The strategy focuses on the trust and longevity that comes from professional-grade care, targeting both DIYers and DIFM (Do It For Me) customers.
But wait, there’s more motor oil. We did a ton of other creative work for Valvoline, too. Here’s a bit of that work.
Aaron Judge's record-tying dinger: Aaron Judge tied Roger Maris's all-time home run record right in front of our stadium billboard. I was watching SportsCenter when this happened, got on the phone with some agency folks and shared it with the client. It was pretty awesome. Great media placement win. I think this got us like a bazillion-trillion impressions.
Roles Played:
Copywriter
Creative Director
Oil Handler